Why are our strategies failing us?

I established The Insights Exchange (TIEx) as a platform to advance thought leadership, sharpen business decision-making, and enable more meaningful growth through the exchange of insights. As I build The Infinity Growth Loop, TIEx has a clear and distinct mandate: to advise businesses, support the insights industry, and contribute to the broader insights community.

Unlock Strategic Growth

The Infinity Growth Loop: an interconnected double loop of insights and AI — **The Infinity Growth Loop***An interconnected double loop continuous framework to drive growth*

3 decades of experience across iconic brands.

Recognition

Featured interview

All videos & podcasts

19 minutes · Video interview

AI in insights research

Deirdre Thomas and Pavi discuss AI applications in research and the role of human judgment.

Watch on Dynata ↗

Recorded while Pavi was VP of Insights & Analytics at Chobani.

Market Exchange

Brand goals and market realities. Transforming traditional advisory into a dynamic, two-way dialogue of proprietary foresight.

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Industry Exchange

Vendor solutions and buyer needs. Turning ecosystem feedback into a live marketplace of product-market alignment.

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Community Exchange

Experience and emerging talent. A shared mentorship network where practitioners and leaders trade skills to future-proof the industry.

Shared Mentorship

Pavi Gupta

Founder, TIEx LLC
Creator, The Infinity Growth Loop

My perspective is shaped by leading insights, analytics and AI across Chobani, SC Johnson, Johnson & Johnson, The Coca-Cola Company and Kantar, working across startup and enterprise environments.

I have lived in four countries and worked on both the supplier and client sides, in local, regional and global roles. As Chief Data & Analytics Officer at SC Johnson, I held enterprise responsibility for data and AI transformation.

I am now building a startup to help organizations grow by rethinking how insights inform decisions in the AI era. Through TIEX, I advise businesses, support founders and contribute to the insights community.

More about Pavi Gupta